Our very own President and CEO Stephen Brooks was featured in this month’s issue of Builder Magazine. The article highlights how he was able to lead Grand Homes through two of the worst housing recessions in history. Through difficult cost-cutting decisions, redesigning products, and putting people first Grand Homes was able to remain one of the most profitable home builders in the Dallas Area. While many had no option but to get out, Mr. Brooks has accomplished 96 consecutive months of profitability. See the complete article here, or scroll below. (more…)
In the November/December 2011 issue of Texas CEO Magazine, President and CEO of Grand Homes, Stephen Brooks, made the cover story with his interview on why and how he reinvented Grand Homes. From thriving as a young company experiencing rapid growth to facing downsizing and monetary cutbacks at the peak of a troubled housing market, the article takes you through the history of Grand Homes and why it was imperative for Stephen Brooks to make comprehensive changes if his company was going to remain competitive.
“Grand Homes found itslef in a place many businesses never recover from – low customer satisfaction ratings, dated products and an organization with no reason to change. ” But it did.
In the article Mr. Brooks shares some of what he has learned from being in the home building industry for almost 25 years, and talks about how he was motivated by another influential CEO, Gary Kelly of Southwest Airlines, to reanalyze his relationship with his most important asset, his customers.
Through hard work and even harder decisions Mr. Brooks was able to create a culture and a business model around customer satisfaction. “We redefined our business through our service performance.” And it didn’t come without reward. Grand Homes has experienced 94 consecutive quarters of profit, and was recognized as “Americas Best Builder” for 2011 by Builder Magazine.
You can access the complete article here on Texas CEO Magazine’s website.
If you’re in the market for a new home in Dallas, there’s good news – Dallas was recently ranked in the top healthiest markets in the country for a new home, according to BUILDER Magazine. The Dallas metroplex added 50,800 jobs, almost a two percent increase in employment, and the U.S. Bureau of Labor Statistics named Dallas a “rebounding economy.”
Dallas continues to thrive because of the strong employment and affordable housing, drawing people and businesses here. At the year’s end the median home price was $149,000, just short of where it was during the peak of the market. More plans to develop the city’s downtown to cater to young professionals are in the works.
BUILDER Magazine expects a 52% increase in building, as builders and developers such as Grand Homes has added land to keep up with the demand for new homes in Dallas. Grand Homes is now opening new home communities in Ft. Worth, Prosper, Frisco, The Colony and Savannah.
Click here to see the full story from BUILDER magazine.
A common thread connecting the builders selected as America’s Best Builders in 2011 is that each company’s success can be linked to its genuine concern for the well-being of its employees and how that concern translates into consistently high levels of customer service and financial performance.
Grand Homes is distinguished by aggressive, hands-on owners, and detail-oriented construction and operational processes that give these builders the flexibility to adjust to changing market conditions.
But each builder is also best because it is unique in ways that reflect not only its owner but also the market it serves. Dallas-based Grand Homes was saved a few years ago by a full-blown transformation that started with the management style of its CEO Stephen Brooks. (more…)